Travellers highly engaged with mobile, social channels for planning and inspiration, with mixed AI use, says survey

A report by an online travel portal reveals that insurance, seat selection, food, baggage, and lounge are the top flight ancillary requests made by passengers. Airfares and hotel costs are the most important factors in travel planning. The report also highlights that travellers are highly engaged on mobile devices, with many using AI chatbots. The report forecasts a positive outlook for travel demand in 2024, with a significant increase in the number of trips. Cultural experiences, weather, food, and overall vibe are the key factors influencing destination choice.

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